Personal software,
for everyone.
We believe in a future where interfaces are owned by users.
Today we don't have control over the apps and tools we use on a regular basis. As apps and services have increasingly become a part of our environment, we feel violated when companies change tools without our consent.
Not to mention the fact that software as a service has become exceedingly extractive. More and more today it feels like companies have lost the plot.
- Instagram moving around buttons and adjusting layouts.
- Apple rolling out buggy liquid glass.
- Your favorite app being sold to private equity, only to become a heap of garbage two years later.
- AI being shoved into every. single. thing.
It always seems like we're taking a few steps forward and a few steps back, and five years from now it will be considered user-hostile behavior to not let people customize their interfaces.
We're building a space where things can be different. Emra is a workspace where you create the apps using AI, and then can use, edit, and remix forever. Ironically, this means you can use AI to build AI free versions of your favorite apps. Custom to you.
These apps can work together, just like your favorite Google or Apple ecosystem, and are immediately available on all of your devices.
Emra is your own personal ecosystem. We're providing the scaffolding for anyone to build their own completely custom tools and services.
And if at some point you don't like it here, you can download your apps and data and take them with you. Your data and apps are yours.
It's personal software you build and own.
The cost of software is going to zero. Creativity and problem solving isn't.
We've never been closer to a world where the people actually facing a problem can build the tool to solve it themselves.
Instead of scoping a long, expensive project for a team and hoping the result fits, you describe the tool, use it, and reshape it in minutes. The person closest to the problem becomes the person who solves it.
We only win if you do.
A platform like this only works if it's aligned with the people using it.
Here's what that means in practice.
Your work is yours.
You will always be able to export your code, your content, and your data, apps included. What you make on Emra should outlive Emra.
We earn our spot.
You pay for hosting and what you use, never to be locked in. If we ever stop being the best place to build, we want you to be able to leave with everything.
Open by design.
We're open-sourcing the SDK your apps run on and shipping a CLI, so you can build Emra apps from Claude Code or any agent you already use.